Gartner Research

The Preposition Makes All the Difference When You Go From Social CRM to Social for CRM

Published: 12 February 2013

ID: G00247942

Analyst(s): Michael Maoz , Adam Sarner , Jenny Sussin

Summary

Social CRM is successful when social processes and technologies evolve from being independent of traditional CRM into components of a customer service, marketing and sales strategy. IT leaders should focus on how social data will be used to develop a content storage and reuse strategy.

Table Of Contents

Analysis

Recommended Reading

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