Gartner Research

Market Trends: The Next Wave of Mobility Services, 2013

Published: 13 February 2013

ID: G00238209

Analyst(s): Susan Tan

Summary

While the first wave of mobility services focuses on departmental app development, the next wave will emphasize a more holistic approach to leveraging the power of mobility. Mobility service leaders and marketing directors can use this research to identify areas of opportunity and differentiation.

Table Of Contents

Introduction

Market Trend

  • Organizations Are Adopting a More Thoughtful Approach to Mobility, Creating Larger-Scale Opportunities for Service Providers
    • Mobility Opportunities Pull Through Additional Services, Favoring Service Partners That Can Provide Holistic Solutions
    • High-Impact Mobility Initiatives Are Role- and Industry-Specific; Service Providers Focus Solution Investments in Specific Use Cases
    • Service Providers Must Retool and Embrace New Business Models
  • Market Structure Trend
    • Market Is Ripe for Consolidation
  • Buyers Trend
    • Multiple Buying Centers Will Continue, but IT Is Reasserting Itself as the Key Player in Complex Mobile Initiatives
    • Enterprises Continue to Look to Service Providers for a Variety of Help in Mobility Initiatives

Contrarian View

  • Budget Declines or a Significant Security Incident Would Stall the Mobile Professional Services Market

Vendors to Watch

  • Methodology

Recommended Reading

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