Gartner Research

Market Trends: The Next Wave of Mobility Services, 2013

Published: 13 February 2013

ID: G00238209

Analyst(s): Susan Tan


While the first wave of mobility services focuses on departmental app development, the next wave will emphasize a more holistic approach to leveraging the power of mobility. Mobility service leaders and marketing directors can use this research to identify areas of opportunity and differentiation.

Table Of Contents


Market Trend

  • Organizations Are Adopting a More Thoughtful Approach to Mobility, Creating Larger-Scale Opportunities for Service Providers
    • Mobility Opportunities Pull Through Additional Services, Favoring Service Partners That Can Provide Holistic Solutions
    • High-Impact Mobility Initiatives Are Role- and Industry-Specific; Service Providers Focus Solution Investments in Specific Use Cases
    • Service Providers Must Retool and Embrace New Business Models
  • Market Structure Trend
    • Market Is Ripe for Consolidation
  • Buyers Trend
    • Multiple Buying Centers Will Continue, but IT Is Reasserting Itself as the Key Player in Complex Mobile Initiatives
    • Enterprises Continue to Look to Service Providers for a Variety of Help in Mobility Initiatives

Contrarian View

  • Budget Declines or a Significant Security Incident Would Stall the Mobile Professional Services Market

Vendors to Watch

  • Methodology

Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.