Gartner Research

Market Trends: CSPs Adopt Five Main Strategies In the Four Key OTT Battlegrounds

Published: 15 February 2013

ID: G00246692

Analyst(s): Gyanee Dewnarain

Summary

Over-the-top players are affecting communications service providers by substituting voice and messaging services, placing significant strain on their data networks and grabbing consumer mind share. This document helps CSPs select the right strategy against the four main types of OTT players.

Table Of Contents

Introduction

Market Trends

  • CSPs Are Attempting to Map the Right Strategy Onto Each OTT Battleground
    • 1. CSPs Versus Ecosystem Players
    • 2. CSPs Versus VoIP and Messaging Players
    • 3. CSPs Versus Content Streaming Players
    • 4. CSPs Versus Contextual Players

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