Gartner Research

Double Down on Social Media to Become a Better Inbound Marketer

Published: 15 February 2013

ID: G00248347

Analyst(s): Julie Hopkins


Many B2B marketers have underinvested in social marketing, overlooking its ability to generate high-quality, cost-effective leads as part of a well-thought out inbound marketing program. We show you six best practices for refining social programs en route to more, and better, leads.

Table Of Contents


  • Taking Contacts Coming Through Social Programs Seriously
  • Six Practices for Improving Social Marketing En Route to More Leads
    • Step No. 1: Manage Your Scope
    • Step No. 2: Be Relevant
    • Step No. 3: Be Thorough
    • Step No. 4: Be Respectful
    • Step No. 5: Measure and Allocate Resources
    • Step 6: Continue to Innovate
  • What to Do Next

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