Gartner Research

Give Your Social Marketing Strategy a Reality Check

Published: 15 February 2013

ID: G00249583

Analyst(s): Bill Gassman, Carol Rozwell


Your social marketing strategy will more likely succeed if you define who your audiences are, how you will engage them and how much risk you're willing to assume. We'll give you practical ways to answer these questions.

Table Of Contents


  • Identify Audiences
  • Determine Levels of Engagement
  • Assess Portfolio Risk

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