Gartner Research

Market Trends: Drive Mobile Payment and Commerce Adoption with User Value

Published: 18 February 2013

ID: G00235432

Analyst(s): Sandy Shen

Summary

This research identifies five major categories of user value that are derived from successful mobile payment and commerce services. It can help technology and service providers to enhance the value proposition of their products.

Table Of Contents

Introduction

Market Trend

  • User Value Is the Most Important Success Factor
    • 1. Convenience
    • 2. Cutting Costs
    • 3. Enhancing Security
    • 4. New Frontiers
    • 5. Increasing Sales

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