Gartner Research

Forecast Analysis: Devices, Worldwide, 2011-2016, 4Q12 Update

Published: 19 February 2013

ID: G00248696

Analyst(s): Tracy Tsai , Carolina Milanesi, Roberta Cozza , Ranjit Atwal , Tuong Nguyen , Annette Zimmermann , Raphael Vasquez, Lillian Tay, CK Lu , Jason Chapman

Summary

As consumer and enterprise interest in alternative computing devices such as tablets and "ultramobiles" grows, the challenges that the traditional PC market faces increase. This is reflected by the market contraction in 2012 and a lack of growth in 2013.

Table Of Contents

Assumptions

  • Introduction
  • Device Availability
  • User Behavior
  • Market Dynamics
    • Prices Shifting Preferences

Analysis

Market Model

  • Three Factors Drive Device Market
    • Adoption Rate
    • Rate of Replacement
    • Installed Base
    • Penetration Rate
    • Replacement Cycle
    • Market Segmentation
    • Prices and Revenue

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