Gartner Research

Brand Strength Index Analysis: Amazon

Published: 19 February 2013

ID: G00246825

Analyst(s): Brian Blau, Annette Jump


Amazon is the undisputed leader in the online retail space and, while it has yet to penetrate a truly global audience, its brand and customer service ratings consistently receive strong marks. Competitors should be aware of Amazon's fast pace of innovation and its focus on customer satisfaction.

Table Of Contents


  • Evaluation of the Amazon Brand
    • Strengths
    • Weaknesses
    • Implications
  • Company Financial Overview
  • Product Portfolio

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