Gartner Research

Market Trends: Slowing Innovation Lengthens Consumers' Device Replacement Cycles

Published: 20 February 2013

ID: G00238106

Analyst(s): Tuong Nguyen , Ranjit Atwal

Summary

Technology and service providers must find and communicate a replacement trigger to fight replacement fatigue to boost device sales in 2013.

Table Of Contents

Introduction

Market Trend

  • A Suite of Devices Requires Prioritization of Replacements
  • Device Portfolios Determine Replacement Rates: Higher Mobility Drives Shorter Device Life Cycles
  • More Devices Mean Delaying Replacements
  • Impact of Tablets
  • Mobile Phone Users Are Experiencing Replacement Fatigue
  • Buyers Trend
    • Consumer Segments Replace Differently When Presented With Choice
    • Aspirers
    • Young Fun Seekers
    • Professional Achievers
    • Worker Bees
    • Consumer Replacement Choice Based on Needs
  • Methodology
    • 2012 Survey
    • 2010 Survey

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