Gartner Research

Market Trends: CSPs Lay the Foundation for Their OTT Strategies

Published: 21 February 2013

ID: G00249660

Analyst(s): Gyanee Dewnarain

Summary

Over-the-top players' impact on communications service providers' business varies according to their key characteristics and core offerings. We consider how CSPs can segment the OTT market into four main areas, and assess the merits and drawbacks of the five main strategic options available to them.

Table Of Contents

Introduction

Market Trend

  • Most OTT Players Can Be Grouped Into Four Key Segments Based On Their Relative Impact on CSPs
    • 1. Ecosystem Players
    • 2. VoIP and Messaging Players
    • 3. Content Streaming Players
    • 4. Contextual Players
  • CSPs Have Five Strategic Options When Dealing With OTT Players
    • 1. The Reactive Strategy
    • 2. The Aggressive Strategy
    • 3. The Opportunistic Approach
    • 4. The Collaborative Approach
    • 5. The Competitive Approach

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