Gartner Research

Improve New Product Introduction With Supply Chain Segmentation

Published: 22 February 2013

ID: G00246979

Analyst(s): Janet Suleski, Matthew Davis


Short and hard-to-predict product life cycles have forced high-fashion and high-tech supply chains to master the new product introduction process. We share why leaders in these industries rely on segmentation techniques for successful new product introduction, and how you can do the same.

Table Of Contents
  • Key Challenges



  • Set the Foundation: Ensure You Have the Six Essential Steps to a Best-Practice NPI Process
  • Show the Value: Create the Case to Show How Segmentation Can Address Common Reasons for NPI Failures
  • Update the NPI Model: Integrate Segmentation Principles Into the Six Essential Steps of NPI
  • Use Product Portfolio Management in the NPI Process to Govern Complexity and Supply Chain Segmentation

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