Published: 22 February 2013
Summary
Short and hard-to-predict product life cycles have forced high-fashion and high-tech supply chains to master the new product introduction process. We share why leaders in these industries rely on segmentation techniques for successful new product introduction, and how you can do the same.
Included in Full Research
- Set the Foundation: Ensure You Have the Six Essential Steps to a Best-Practice NPI Process
- Show the Value: Create the Case to Show How Segmentation Can Address Common Reasons for NPI Failures
- Update the NPI Model: Integrate Segmentation Principles Into the Six Essential Steps of NPI
- Use Product Portfolio Management in the NPI Process to Govern Complexity and Supply Chain Segmentation