Gartner Research

Market Trends: Extended Chipset Vendor Ecosystems Can Help Chinese Smartphone Makers Succeed Globally

Published: 26 February 2013

ID: G00245303

Analyst(s): Roger Sheng , CK Lu , Anshul Gupta

Summary

Chinese smartphone makers grew strongly in 2012 as support from chipset vendors for product development, production, marketing, and distribution through enhanced ecosystems helped them tap local demand. We now advise chipset vendors how to help them succeed on a world stage.

Table Of Contents
  • Recommendations to Chipset Vendors

Introduction

  • Chinese Smartphone Makers Need Chipset Vendors to Expand Their Ecosystems

Market Trends

  • Chipset Vendors' Ecosystems Help Chinese Smartphone Manufacturers Improve Their Skills
  • Markets Have Different Platform Requirements
  • Frequent Platform Upgrades Enable Chinese Smartphone Makers to Take Market Share From Global Brands
  • Chipset Vendors Work With Internet Firms to Ease Access to Consumer Markets Inside and Outside China
  • Chipset Vendors Should Strengthen Their Ecosystem Control
  • More Investment in Ecosystem Partners Enables Secondary Differentiation
  • Chipset Vendors Will Try to Help Smartphone Makers Sell Worldwide
  • Branded Marketing via Retail and Digital Channels Is Increasing
  • Carrier-Qualified Platforms Help Chinese Smartphone Makers Increase Their Presence in Global Market
  • OEMs Turn to ODMs for Smartphone Design

Vendors to Watch

  • MediaTek
  • Qualcomm
  • Others

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