Gartner Research

BlackBerry's BB10 Creates Mobile Adoption Decisions for the Enterprise

Published: 27 February 2013

ID: G00249585

Analyst(s): Ken Dulaney, Van Baker , John Girard, Phillip Redman

Summary

The announcement of the BlackBerry 10 device and BlackBerry Enterprise Service 10 means enterprises must determine user demand, address bring your own device support, forecast the health of the BlackBerry business and decide whether to upgrade the BES.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • BlackBerry's BB10 device presents a modernized new platform based on touch technology not only to its dedicated development community but to lure new application developers
  • Market conditions will make it extremely difficult for BlackBerry to rise above iOS, Android and Windows 8 platforms. Success in the consumer market is necessary to ensure long-term viability in business markets
  • BlackBerry has not opened management API support to popular MDM tools. This will limit the appeal of BB10 devices for those enterprises that manage smartphones through cross-platform MDM tools

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