Gartner Research

Use Video to Fuel Your Commerce Campaign

Published: 27 February 2013

ID: G00239741

Analyst(s): Allen Weiner

Summary

Consumer video consumption is growing across all devices. Digital marketers view the video use as a selling tool that's essential to any media mix. Video adds information, entertainment and emotion to a digital sales effort, but it's a complex process with many steps and many possible missteps.

Table Of Contents

Analysis

  • Working With Online Video Publishing Providers
    • What to Do Next
  • Video as Content Marketing: The Selling Message
    • What to Do Next
  • Production Do's and Don'ts
    • Fuji Mini Case Study
    • What to Do Next
  • Analyze and Optimize
    • Lenovo Mini Case Study
    • Video SEO
    • What to Do Next

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.