Gartner Research

Use Video to Fuel Your Commerce Campaign

Published: 27 February 2013

ID: G00239741

Analyst(s): Allen Weiner


Consumer video consumption is growing across all devices. Digital marketers view the video use as a selling tool that's essential to any media mix. Video adds information, entertainment and emotion to a digital sales effort, but it's a complex process with many steps and many possible missteps.

Table Of Contents


  • Working With Online Video Publishing Providers
    • What to Do Next
  • Video as Content Marketing: The Selling Message
    • What to Do Next
  • Production Do's and Don'ts
    • Fuji Mini Case Study
    • What to Do Next
  • Analyze and Optimize
    • Lenovo Mini Case Study
    • Video SEO
    • What to Do Next

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