Gartner Research

Supply Chain Research Roundup, 2013: Building Emerging Market Demand-Planning Capabilities

Published: 28 February 2013

ID: G00247728

Analyst(s): Debashis Tarafdar, Vikas Sarangdhar


Managing demand in emerging markets is a major challenge, due to the inherent market diversity and uncertainties. This roundup is an overview of research written for supply chain leaders, illustrating strategy and actions for effective demand planning in these markets.

Table Of Contents


Research Highlights

  • Building the Strategic Focus to Support Demand Management
  • Developing Effective Demand Planning Capabilities

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