Gartner Research

How to Derive Value From Big Data for CRM

Published: 28 February 2013

ID: G00248907

Analyst(s): Kimberly Collins


Big data presents both challenges and opportunities to customer-centric strategies. CRM leaders must work with IT to acquire, manage, analyze and apply big data insights successfully to customer processes. Gartner has developed four best practices.

Table Of Contents
  • Key Challenges



  • Identify the Best Sources of Customer Information for the Big-Data-Driven Customer Processes
  • Manage and Integrate Customer Information From the Relevant Data Sources
  • Use Big Data Customer Analytics to Derive Appropriate Customer Insights
  • Apply Customer Insights to Customer Decision Making

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