Gartner Research

Migrating Customers to Online Services Using Gamification

Published: 01 March 2013

ID: G00249667

Analyst(s): Brian Burke

Summary

Shifting customers from high-cost, face-to-face interactions to low-cost online services is a challenge for many organizations. Organizations can leverage gamification to eliminate barriers and motivate customers to migrate to online services.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Leverage Gamification to Educate and Motivate Customers to Shift to Online Services

Case Study

Recommended Reading

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