Gartner Research

User Survey Analysis: Asia/Pacific Application Software Spending Driven by New On-Premises License and Emerging Market Growth

Published: 01 March 2013

ID: G00246605

Analyst(s): Hai Swinehart , Twiggy Lo , Yanna Dharmasthira


In the emerging markets of China and India, 77% of respondents will increase their IT spending in 2013, making them attractive targets for software providers. Overall, key application software drivers in Asia/Pacific are new on-premises licenses, mobile applications, and initiatives in CRM and ERP.

Table Of Contents

Survey Objective

Data Insights

  • India and China Have Highest Expectations for Budget Increases — Software Is Their Third Largest IT Budget Segment
  • Greater Focus on ERP, CRM and MDM Initiatives
    • Enterprise Resource Planning
    • Customer Relationship Management
    • Master Data Management
  • SaaS/Cloud Budget Uptake Is Strong, but New On-Premises Licenses Still Dominant
  • Investment in Mobile Devices — Beyond Email and IM, Emerging Markets Are Enthused
  • Methodology

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