Gartner Research

User Survey Analysis: Asia/Pacific Application Software Spending Driven by New On-Premises License and Emerging Market Growth

Published: 01 March 2013

ID: G00246605

Analyst(s): Hai Swinehart , Twiggy Lo , Yanna Dharmasthira

Summary

In the emerging markets of China and India, 77% of respondents will increase their IT spending in 2013, making them attractive targets for software providers. Overall, key application software drivers in Asia/Pacific are new on-premises licenses, mobile applications, and initiatives in CRM and ERP.

Table Of Contents

Survey Objective

Data Insights

  • India and China Have Highest Expectations for Budget Increases — Software Is Their Third Largest IT Budget Segment
  • Greater Focus on ERP, CRM and MDM Initiatives
    • Enterprise Resource Planning
    • Customer Relationship Management
    • Master Data Management
  • SaaS/Cloud Budget Uptake Is Strong, but New On-Premises Licenses Still Dominant
  • Investment in Mobile Devices — Beyond Email and IM, Emerging Markets Are Enthused
  • Methodology

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.