Gartner Research

Market Trends: Second Screen Users Will Drive Social TV Activities

Published: 04 March 2013

ID: G00229816

Analyst(s): Michael Gartenberg


Second-screen devices combined with customized content, interactive apps and loyalty programs will fuel the behavior of social TV consumers over the next 24 months. This research offers some suggestions for how telecommunications service providers should react to these changes.

Table Of Contents


Market Trend

  • Second Screen Companion Applications and Services Drive Social TV Consumer Engagement and Adoption
    • Communications Service Provider Opportunities
    • Device Vendor Opportunities

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