Gartner Research

Key Findings From U.S. Digital Marketing Spending Survey, 2013

Published: 06 March 2013

ID: G00250080

Analyst(s): Yvonne Genovese , Laura McLellan


Digital marketing budgets total 2.5% of revenue and will increase 9% this year. This document has been made available free of charge to support a new Gartner offering called Gartner for Marketing Leaders. For more information, visit

Table Of Contents


  • Finding No. 1: 10.4% of 2012 Revenue Was Spent on Marketing, and Budgets Will Increase 6% in 2013
  • Finding No. 2: Digital Marketing Spending Averages 2.5% of Company Revenue
  • Finding No. 3: Digital Advertising Accounts for 12.5% of Digital Marketing Budgets
  • Finding No. 4: 41% of Marketers Say That Savings From Digital Marketing Are Reinvested
  • Finding No. 5: Up to 50% of Digital Marketing Activities Are Outsourced
  • Finding No. 6: 70% of Companies Surveyed Have a Chief Marketing Technologist — 80% of Them Report to Marketing
  • Finding No. 7: The Top 3 Digital Marketing Activities Key to Marketing's Success — Corporate Website, Social Marketing and Digital Advertising
  • What to Do Next

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