Gartner Research

Technology's Impact on Self-Publishing Will Forever Change the Book Business

Published: 07 March 2013

ID: G00250052

Analyst(s): Allen Weiner

Summary

Technology in the form of new, do-it-yourself platforms has sparked a rise in self-publishing, and its impact is being felt in consumer and educational markets. Here we provide recommendations for IT leaders in these markets for opportunities to attract new authors and monetize back-catalog content.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Self-publishing has forced incumbent book publishers to lower the barrier to entry for new authors to create, manage and sell their works
  • Large educational publishers face a series of issues related to self-publishing, including copyright management based on new, lighter-weight platforms, such as Lulu, Amazon's CreateSpace, iBooks Author, Inkling's Habitat and Kno's Advance
  • Because of the high growth rate of social book communities, such as Smashwords and Goodreads, their role has gained importance in the promotion and sale of self-published works at the expense of incumbent publishers and book retailers

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