Gartner Research

Watch Your Budget When IBM 'Bluewashes' Your Software

Published: 12 March 2013

ID: G00247209

Analyst(s): Frank DeSalvo, Jo Ann Rosenberger


"Bluewashing" is IBM's process of converting the licensing and pricing models of acquired software vendors. Software asset managers must engage with IBM early in the acquisition process and negotiate long-term price protection to avoid costly 10% to 15% annual increases.

Table Of Contents
  • Key Challenges



  • Document FCT License and Support Assignments and Governing T&Cs
  • Conduct Monthly Reviews of Your Passport Advantage Sites and Request Tailored System z IPLA Workload Pricer Reports
  • Request Mapping Proposals to Understand and Document Conversion Ratios and Formulas for All Migration Options
  • Negotiate Your Conversion Contract

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