Gartner Research

Digital Marketing Research Roundup: Become a Better Inbound Marketer

Published: 12 March 2013

ID: G00250398

Analyst(s): Richard Fouts

Summary

What marketing executive doesn't want a steadier, more predictable flow of inbound inquiries from qualified buyers? While it sounds like marketing nirvana, CMOs are realizing the vision by responding to modern buying trends.

Table Of Contents

Analysis

  • A View From the Executive Suite
  • Understanding the Power of Inbound Marketing
  • A Primer for Engaging the Socially Networked Customer to Generate More Inbound Inquiries

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