Gartner Research

Use a Communication Framework to Gain Alignment and Success

Published: 12 March 2013

ID: G00246520

Analyst(s): Donna Fitzgerald, Elise Olding


Programs and large projects that do not build support and create excitement around the benefits the program is delivering are rarely stunning successes. Program managers need to build an effective communication strategy to create buy-in and engagement at all levels of the organization.

Table Of Contents
  • Key Challenges



  • Gain Executive Alignment by Creating a Shared Vision
    • The Mere Act of Funding Does Not Signify Alignment — Creating a Shared Vision Does
    • Alignment Is an Ongoing Process, Because Things Always Change
    • Case Study — A Shared Message Moves an Enterprise Forward
  • Engage the Organization at All Levels to Make Communication Effective
    • Reaching Middle Managers Can Be a Challenge
    • Engaging Peer Advocates Surfaces Employee Concerns
    • Case Study — Communicate Often and From Multiple Perspectives
  • Implement the Change — Monitor, Adjust and Communicate
    • Case Study — Ending the Program Early Can Result in Failure
  • Bottom Line

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.