Gartner Research

Making Sense of Changing Regulatory Guidelines for Social Media in Banking

Published: 12 March 2013

ID: G00250210

Analyst(s): Andrew Walls, Stessa Cohen


New guidance from a major U.S. regulatory body underscores the importance of addressing security, privacy and other concerns in bank social media activities. Bank CIOs should follow Gartner's best practices or prepare to exit social media.

Table Of Contents
  • Key Challenges



  • Bring Social Media Policies and Practices Into Compliance With Regulations Regarding Product Marketing, New Account Opening and All Credit Decisions
  • Coordinate the Financial Institution's Social Presence With Supporting Materials on Traditional Web Platforms
  • Monitor the Financial Institution's Presence on the Social Web, Even If It Does Not Maintain an Active Presence
  • Ensure That the IT Organization Is Fully Involved in the Bank's Social Media Monitoring and Participation Practices

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