Gartner Research

How Work Use Influences Personal Device Purchase Decisions

Published: 13 March 2013

ID: G00249669

Analyst(s): Meike Escherich

Summary

Data from our 2012 consumer survey shows that 62% of employed adults use personal devices for work, and in most cases more than once a day. This has a significant impact on private purchase decisions, which device providers targeting consumers need to capitalize on.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • The fact that the majority of consumers use private devices daily for work will lead to more demand for devices with features that allow the separation of work and private use on the same device
  • One third of workers now buy a personal device with work in mind, which necessitates a re-evaluation of how hardware providers market their devices
  • 29% of companies reimburse employees for work use of private phones, so future opportunities lie in providers creating hardware with solutions that allow simple financial separation of work and private use

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.