Gartner Research

Mobile World Congress 2013 Shows Importance of Innovation in Apps and Services

Published: 13 March 2013

ID: G00247534

Analyst(s): Bruno Lakehal , Jessica Ekholm

Summary

This year's Mobile World Congress in Barcelona confirmed Gartner's views about trends in consumer mobile apps and services. It's now abundantly clear that marketing strategists must accelerate service and app innovation to stay competitive.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • The shift from voice to data makes innovation in services and apps crucial for all participants in the mobile ecosystem, if they want to survive the next three years
  • Before too long, mobile data revenue will overtake mobile voice revenue, a milestone that will signal opportunities and threats for all participants in the mobile ecosystem
  • Non-carrier chat apps and mobile VoIP providers will continue to attract consumers, increasing the pressure on the revenues of CSPs
  • Low smartphone penetration and high demand for mobile Internet services and content in emerging markets is creating new opportunities for mobile ecosystem players

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