Gartner Research

Market Insight: Midsize-Business Primer, 2013

Published: 14 March 2013

ID: G00246888

Analyst(s): Pete Basiliere, Megan Fernandez , Christine Arcaris, Robert Anderson , Susan Cournoyer


Midsize-business IT marketing and sales directors struggle with profitable growth of provider strategies, often failing despite higher-than-average growth rates. Value propositions, business models and portfolios can be aligned to appeal to specific submarkets, preferences and buying centers.

Table Of Contents


  • Introduction
  • Fast Facts of Midsize Business
    • Buying Behaviors
    • Provider Business Models

Background and Context

  • Segmentation
  • Midsize Vertical Market Segmentation
  • Market Forecast Highlights

The Impact

  • Solution Map
  • Buying Centers
  • Key Influencers


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