Gartner Research

Market Insight: Three Compelling Reasons to Update Your E-Commerce Product Strategy

Published: 15 March 2013

ID: G00249052

Analyst(s): Gene Alvarez , Joanne M. Correia

Summary

With $30 billion in e-commerce market opportunity on the horizon, vendors' product managers should take a fresh look at their portfolio of product sales capabilities to ensure social software, mobile technology and globalization are part of their end-to-end customer experience life cycle plans.

Table Of Contents

Analysis

  • Immediately Plan for Customer-Centric Social Web Strategies

Background and Context

  • Consumerization Drives Vertical and Local Functionality

The Impact

  • Geographic State of E-Commerce Technology

Conclusion

Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client