Gartner Research

Market Insight: Three Compelling Reasons to Update Your E-Commerce Product Strategy

Published: 15 March 2013

ID: G00249052

Analyst(s): Gene Alvarez , Joanne M. Correia


With $30 billion in e-commerce market opportunity on the horizon, vendors' product managers should take a fresh look at their portfolio of product sales capabilities to ensure social software, mobile technology and globalization are part of their end-to-end customer experience life cycle plans.

Table Of Contents


  • Immediately Plan for Customer-Centric Social Web Strategies

Background and Context

  • Consumerization Drives Vertical and Local Functionality

The Impact

  • Geographic State of E-Commerce Technology


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