Gartner Research

Survey Analysis: Multichannel Retailing Drives Revenue to Stores From E-Commerce, Mobile and Social Shopping

Published: 19 March 2013

ID: G00249462

Analyst(s): Miriam Burt , John Davison


Individual channel revenue can be a misleading guide to overall impact on the retailer's multichannel revenue. Gartner presents forecasts of channel retail revenue and highlights how newer channels are driving store revenue.

Table Of Contents

Survey Objective

Data Insights

  • Key Finding: Through 2017, the brick-and-mortar store will remain the dominant revenue-generating channel, and it will be the hub of retail multichannel execution for the foreseeable future
  • Key Finding: Through 2017, e-commerce will continue to be the main growth channel
  • Key Finding: Through 2017, mobile commerce and social commerce will be more important for driving greater brick-and-mortar sales than yielding direct revenue in their own right
  • Key Finding: Through 2017, the U.K. will remain ahead of the U.S. for multichannel execution
  • One View of the Retailer
  • Recommendations for Retail CIOs
  • Methodology

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