Gartner Research

Strengthen Five Key Pillars to Improve Demand-Planning Effectiveness in Emerging Markets

Published: 21 March 2013

ID: G00247730

Analyst(s): Debashis Tarafdar


Demand planning in emerging markets is a challenge due to the constant thrust for business growth, volatile demand and low maturity of supply chain processes. Supply chain leaders from global and local companies need to strengthen five key pillars to improve the demand planning in these markets.

Table Of Contents
  • Key Challenges



  • Establish Strategic Supply Chain Leadership
  • Define Transparent and Standardized Metrics
  • Empower Demand Planners Through a COE
  • Create a Robust Demand-Planning Process Workflow to Balance Commercial and Supply Chain Objectives
  • Select the Right Tools and Technologies
  • Bottom Line

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