Gartner Research

Best Practices for Global Life Insurers Developing BYOD Policies for Agents

Published: 21 March 2013

ID: G00248277

Analyst(s): Steven Leigh

Summary

Agent demand for mobile devices is pressuring global life insurance CIOs to develop policies that allow agents to use their own devices for business purposes. To keep agents happy, and keep sales flowing, life insurers must recognize the differences between agents in how they use the technology.

Table Of Contents
  • Key Challenges

Introduction

  • Life Insurance CIOs Can No Longer Afford to Ignore Agent Demands for Support of Personally Owned Devices

Analysis

  • Define Employee/Agent User Groups and Their Specific Device/Functional/Software Requirements
  • Accommodate the Preferences of Technology Resisters, but Don't Make Significant Investments in Them
  • Engage Reluctant Adopters by Supporting the Highest-Value Functions on Their Devices
  • Offer Self-Assemblers Special Support, but Expect Them to Invent New Ways to Sell
  • Encourage Willing Performers to Become Technology Demanders, While Supporting Their Devices
  • Invest Promising Technology Demander Agents to Support End-to-End Processes on Their Own Devices

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