Gartner Research

Mobile World Congress 2013 Dominated by the Fight for No. 3

Published: 21 March 2013

ID: G00248173

Analyst(s): Annette Zimmermann , Roberta Cozza , Carolina Milanesi


MWC 2013 highlighted a more balanced relationship between hardware and software and focused on the battle for No. 3 in the mobile vendor rankings and between ecosystems. This is a critical year for many established vendors as consumers embrace mobile, cloud and bring-your-own-device initiatives.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Chinese vendors' clear improvement on quality and willingness to spend on marketing will make them strong contenders for the No. 3 spot in the 2013 mobile phone market, putting pressure on established vendors with weak brand shares
  • The shift from hardware to software is reaching a balance that drives vendors to improve hardware features that best take advantage of the apps that complement them, delivering a richer user experience
  • Android's hold on the mobile market is driving vendors and carriers to look for alternatives, making way for new OSs and ecosystems that are more business-driven than consumer-led
  • As the cost of technology decreases and multiple-device ownership increases, more vendors will target enterprises by enabling "bring your own device" (BYOD), looking for partners to deliver strong end-to-end offerings

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