Gartner Research

Market Trends: Five Key Challenges for Server Providers in the Small-and-Midsize-Business Segment

Published: 21 March 2013

ID: G00246937

Analyst(s): Heeral Kota, Errol Rasit


Growing market share in the SMB segment is a key priority for many server providers. Yet server providers have many preconceptions about buying behavior, such as price and IT skills, which should be revisited and corrected.

Table Of Contents


Market Trend

  • The SMB Server Market
    • SMB Conservative Purchase Behavior: Price Isn't a Driver for All
    • Links to the Cloud: Third-Party IT Services Providers Already Play an Established Role
    • IT Skills in SMBs: Implications for Cloud and Integrated Systems
    • The Channel Challenge: SMBs Expect to Buy Hardware Directly From an IT Vendor
    • High Volume of Single Data Center Sites: Diffuses Opportunity

Vendors to Watch

  • Dell
  • HP
  • Lenovo

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.