Gartner Research

The Art of Innovating by Partnering With Small Companies

Published: 22 March 2013

ID: G00239799

Analyst(s): Dave Aron , Nick Jones


Partnerships with small companies are a great way to stimulate innovation, but must be managed very sensitively.

Table Of Contents


  • Why Should Larger Companies Partner With Smaller Companies?
    • Product Benefit
    • People and Process Benefit
    • Attention Benefit
    • Learning Benefit
  • Why Should Smaller Companies Partner With Larger Companies?
    • Financial Benefit
    • Brand/Reputation Benefit
    • Learning Benefit
  • What Types of Partnership Are Possible?
  • What Are the Potential Risks Associated With Partnerships?
    • Mismatched Needs, Benefits and Power Risks
    • Cultural Rejection Risks
    • Technical and/or Process Immaturity Risks
    • Sustainability Risks
  • How Should Both Parties in a Small-Large Partnership Set Up for Success?

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