Published: 25 March 2013
Analyst(s): Dale Hagemeyer, Don Scheibenreif
A future is coming when shoppers will get personalized, real-time offers while they are in the store, powered by context-aware computing and the Nexus of Forces. We explore the benefits, risks and challenges of this scenario and how you can prepare your organization for this future state.
IT's Role in Context Aware Offers
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