Gartner Research

CEO and Senior Executive Survey 2013: Why CEOs Will Want a Digital Strategy This Year

Published: 25 March 2013

ID: G00247313

Analyst(s): Ken McGee

Summary

Gartner's CEO and senior business executive survey indicates 67% of respondents have not yet developed an integrated "digital business" strategy for their enterprise. Other survey responses indicate they will be ready for integrated digital business strategies to be developed, starting this year.

Table Of Contents
  • Impacts

Analysis

  • Digital Business

Impacts and Recommendations

  • The number of enterprises creating digital business strategies is growing, creating a need for CIOs of enterprises without such strategies to brief their CEOs on the digital business trend before the enterprises' competitors do
  • Because an increasing number of CEOs are planning to hire new CDOs by the end 2014, they must finalize the charters, skills and goals of these new CDOs by the end of this year
  • CEOs' 2013 priority investments in product enhancement, sales, IT and marketing will drive CIOs and others to create formal digital business strategies by 2014

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.