Gartner Research

CEO and Senior Executive Survey 2013: Why CEOs Will Want a Digital Strategy This Year

Published: 25 March 2013

ID: G00247313

Analyst(s): Ken McGee


Gartner's CEO and senior business executive survey indicates 67% of respondents have not yet developed an integrated "digital business" strategy for their enterprise. Other survey responses indicate they will be ready for integrated digital business strategies to be developed, starting this year.

Table Of Contents
  • Impacts


  • Digital Business

Impacts and Recommendations

  • The number of enterprises creating digital business strategies is growing, creating a need for CIOs of enterprises without such strategies to brief their CEOs on the digital business trend before the enterprises' competitors do
  • Because an increasing number of CEOs are planning to hire new CDOs by the end 2014, they must finalize the charters, skills and goals of these new CDOs by the end of this year
  • CEOs' 2013 priority investments in product enhancement, sales, IT and marketing will drive CIOs and others to create formal digital business strategies by 2014

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