Gartner Research

CEO and Senior Executive Survey 2013: 21 Top Companies Admired for Competitive IT

Published: 25 March 2013

ID: G00247316

Analyst(s): Mark Raskino

Summary

In part, competitive advantage can be won by the superior application of IT. This research reveals the companies that business leaders most admire for their use of technology and why.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Many business leaders struggle to name a company they admire for its use of technology, and their business success will be hampered if this blind spot isn't fixed
  • Business leaders in Europe and Asia/Pacific tend to cite American companies, but these regions may lose out comparatively as digital disruption continues to deepen
  • The CIOs and CEOs of companies admired for their technology capabilities will have an advantage in the deepening war for senior talent
  • Survey Methodology

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