Gartner Research

Supply Chain's Journey Through the Five Stages of DDVN Maturity

Published: 26 March 2013

ID: G00249013

Analyst(s): Noha Tohamy, Matthew Davis


An understanding of the journey to demand-driven maturity will aid in communicating a long-term supply chain vision and sequencing improvement activities to achieve the vision faster. We share how supply chain executives should move their companies through the journey.

Table Of Contents


  • A "Tug of War" of Two Forces
  • The Five Stages on the Journey to a DDVN
  • Stage 1 (Reacting) to Stage 2 (Anticipating): The "Free for All" Has to Stop
    • Recommended Actions
  • Stage 2 (Anticipating) to Stage 3 (Integrating): This Standardization Thing Is Great, but …
    • Recommended Actions
  • Stage 3 (Integrating) to Stage 4 (Collaborating): The Mind Shift
    • Recommended Actions
  • Stage 4 (Collaborating) to Stage 5 (Orchestrating): The Strategic Extension Into Partner Networks
    • Recommended Actions

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