Gartner Research

Demand for Services Driving Indian Print Market Growth

Published: 28 March 2013

ID: G00247638

Analyst(s): Amrita Choudhury

Summary

The proliferation of IT infrastructure in India and the demand for print services, such as managed print services and strategic document outsourcing, are creating new revenue streams and changing the competitive landscape. Print providers can use this document to gain a competitive edge.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Demand for print services in India has led to ITO and software providers' venture into managed print services and strategic document outsourcing, which will force print providers to innovate to keep competitive edge
  • Demand for MFPs across verticals and introduction of devices with new capabilities will allow print providers to target SMBs
  • Print providers' reliance on channel partners will lead to the localization and standardization of services, which could reduce the prices of the offerings

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