Gartner Research

Demand for Services Driving Indian Print Market Growth

Published: 28 March 2013

ID: G00247638

Analyst(s): Amrita Choudhury


The proliferation of IT infrastructure in India and the demand for print services, such as managed print services and strategic document outsourcing, are creating new revenue streams and changing the competitive landscape. Print providers can use this document to gain a competitive edge.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Demand for print services in India has led to ITO and software providers' venture into managed print services and strategic document outsourcing, which will force print providers to innovate to keep competitive edge
  • Demand for MFPs across verticals and introduction of devices with new capabilities will allow print providers to target SMBs
  • Print providers' reliance on channel partners will lead to the localization and standardization of services, which could reduce the prices of the offerings

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.