Gartner Research

A Platform Approach for Websites, Portals and Mobile Apps Leads to Faster Time to Market and Improved User Experience

Published: 29 March 2013

ID: G00251457

Analyst(s): Gene Phifer , Jim Murphy


Websites, portals and mobile apps are frequently built in silos across the organization and with third-party involvement, using disconnected and disparate tools. A platform approach can assist IT managers and executives with faster time to market and an improved user experience.

Table Of Contents


  • Enterprise Needs Raise Demand for a Platform Approach
  • The UXP Takes Shape
  • Core Features of the UXP
  • Additional Features of the UXP
  • "Roll Your Own" Versus Commercial Off-the-Shelf UXPs
  • Multiple UXPs?
  • When a Platform Approach May Actually Lower Agility
  • To Platform or Not to Platform

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.