Gartner Research

The Nexus of Forces Dramatically Reshapes Customer Communications

Published: 29 March 2013

ID: G00249411

Analyst(s): Sharon McNee, Pete Basiliere

Summary

You and your customers are driving the convergence of social, cloud, mobility and information. The result is dynamic, context-enriched communications that result in a profound change to how your business must communicate with its customers. Will print have a role?

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • New cloud, mobile, social and information forces are affecting the way every individual and every marketing organization communicates
  • Consumers' preferences for communications on their mobile devices require IT management to acquire the tools needed for marketing managers to place ever-greater emphasis on digital communications
  • Blending historical reference data with information about the recipient's context in the moment enables IT and marketing organizations to publish highly targeted, compelling communications

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