Gartner Research

Key Findings From Gartner's Social Marketing Survey, 2013

Published: 29 March 2013

ID: G00251121

Analyst(s): Bill Gassman, Adam Sarner , Jake Sorofman, Julie Hopkins


Content creation is the top focus for 50% of the social marketing teams, and 38% say their social marketing efforts result in leads. Use our research to get more value from your social marketing activities.

Table Of Contents


  • Finding No. 1: Content Creation Is Top Role for 50% of the Social Marketing Team
  • Finding No. 2: Nearly One-Third of Respondents Say Great Content and Authentic Engagement Make a Company a Great Social Marketing Leader
  • Finding No. 3: Thirty-Eight Percent of Respondents Say Social Marketing Results in Leads
  • Finding No. 4: Forty Percent Explore Social Commerce's Potential
  • Finding No. 5: Forty-Two Percent of Respondents See Analytics as Top Future Investment for Social Marketing
  • Finding No. 6: Thirty-Six Percent of Respondents Outsource Content Development and Management to Counter a Lack of Resources
  • Finding No. 7: Only 12% of Respondents Give the IT Organization a Major Role in Social Marketing
  • What to Do Next

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