Gartner Research

Tech Go-to-Market: Four Strategic Options for Growing x86 Server and Data Center Virtualization Market Share in China

Published: 29 March 2013

ID: G00231191

Analyst(s): Uko Tian , Evan Zeng

Summary

While virtual machine growth in mature markets is becoming increasingly saturated, there is plenty of room for growth in China. In this research, we discuss China's overall infrastructure virtualization market and provide strategic options for providers to help grow their market share.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Challenge
    • Technology and Service Providers
  • Implications
  • Background and Context
    • Current Status of China's Data Center Virtualization Market

Strategic Options

  • Strategic Options for Growing Your x86 Server and Data Center Virtualization Market in China
  • Option 1. Redesign the Business Value Proposition With Holistic Data Center View for Infrastructure Virtualization
    • What It Is
    • Sample Business Value Proposition
    • Advantages
    • Disadvantages
    • How to Decide If This Option Is Right for You
  • Option 2. Develop Professional Services Capabilities at the Market to Shorten the Technology Adoption Cycle and Increase Virtualization Penetration
    • What It Is
    • Advantages
    • Disadvantages
    • How to Decide If This Option Is Right for You
  • Option 3. Build a Leveraged Sales Approach, Including Direct and Indirect Sales Channels
    • What It Is
    • Advantages
    • Disadvantages
    • How to Decide If This Option Is Right for You
  • Option 4. Engaging With Both Global and Local Independent Software Vendors (ISVs) and Developers
    • What It Is
    • Advantages
    • Disadvantages
    • How to Decide If This Option Is Right for You
  • How to Compare Your Options
  • Conclusion

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