Gartner Research

Survey Analysis: Key Business Initiatives and IT Budget Plans in the Apparel Industry, 2013

Published: 01 April 2013

ID: G00250695

Analyst(s): Janet Suleski, Lucie Draper


Gartner and Apparel magazine have surveyed the industry's key business initiatives, growth plans and technology concerns for 2013. Apparel business and supply chain leaders in North America must find ways to improve product launches, expand globally and leverage mobile technology.

Table Of Contents

Survey Objective

Data Insights

  • Key Business Initiatives
    • Product Launches and Global Expansion Are Top Priorities
  • Growth Plans
    • Global Expansion, New Sales Channels and Acquisitions Will Fuel Growth
  • IT Spending
    • IT Budgets Expected to Recover
    • Budget Plans Differ by Industry
  • Technology Priorities
    • Many Applications Remain Ineffective
    • Supply Chain Planning Is Top Area of Concern
    • The Apparel Industry Is Rapidly Adopting Mobile Technology
  • Methodology

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.