Gartner Research

Survey Analysis: Key Business Initiatives and IT Budget Plans in the Apparel Industry, 2013

Published: 01 April 2013

ID: G00250695

Analyst(s): Janet Suleski, Lucie Draper

Summary

Gartner and Apparel magazine have surveyed the industry's key business initiatives, growth plans and technology concerns for 2013. Apparel business and supply chain leaders in North America must find ways to improve product launches, expand globally and leverage mobile technology.

Table Of Contents

Survey Objective

Data Insights

  • Key Business Initiatives
    • Product Launches and Global Expansion Are Top Priorities
  • Growth Plans
    • Global Expansion, New Sales Channels and Acquisitions Will Fuel Growth
  • IT Spending
    • IT Budgets Expected to Recover
    • Budget Plans Differ by Industry
  • Technology Priorities
    • Many Applications Remain Ineffective
    • Supply Chain Planning Is Top Area of Concern
    • The Apparel Industry Is Rapidly Adopting Mobile Technology
  • Methodology

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