Gartner Research

How to Choose a Provider for Programmatic Media

Published: 02 April 2013

ID: G00250314

Analyst(s): Andrew Frank


Programmatic media automates media buying and targeting, but solutions can be complex. Gartner helps digital marketers find the solution that's best for you.

Table Of Contents


  • Procuring Programmatic Media Capabilities
  • Understand Programmatic Audience Buying
  • Choose a Provider of Programmatic Audience Buying
    • Marketplace Players
    • Pure Plays
  • What to Do Next

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