Gartner Research

Tech Go-to-Market: Fundamentals for Software Providers to Succeed With a Cloud Strategy

Published: 02 April 2013

ID: G00235907

Analyst(s): Joanne M. Correia, David Smith , Bianca Granetto


Software providers need to understand that executing on a cloud strategy is about implementing a new business model. C-level executives at software providers should begin by identifying which cloud strategy option fits best with their current experience and goals.

Table Of Contents


  • Introduction
    • Challenge
    • Implications
  • Background and Context
    • End-User Perspective: Cloud Computing Is One Latest Style in Computing
    • IT Providers Perspective: Derive "Value" From the Cloud
    • Value Chain "Consolidation" and Service Composition

Strategic Options

  • Strategic Options for Cloud Strategy and Entrepreneurship
    • Option 1: Redesign for Multitenancy
    • Option 2: Single Instance in Cloud Infrastructure
    • Option 3: Cloud Add-On Modularity
    • Option 4: Extend From a PaaS Provider
  • Conclusion

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