Gartner Research

Market Insight: Uncovering Consumer Spending on Media, Apps and Content

Published: 04 April 2013

ID: G00238107

Analyst(s): Atsuro Sato

Summary

Consumer individual spending on a basket of media, content and apps has reached nearly $90 a month in some developed markets. Marketing strategists in TSPs should map understanding of this wallet into plans for launching new products and positioning others.

Table Of Contents

Analysis

  • Consumer Monthly Spending on the Basket of Content, Media and Apps Is up to $90 per Month in North America
  • Traditional Forms of Content and Media Still Account for the Majority of Consumer Spending
  • Mobile Content Spending Is Low Compared to Other Areas
  • Going to the Movies Is a Major Part Of Consumer Spending On Video
    • Spending by Age Group

Background and Context

The Impact

Conclusion

Recommended Reading

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